JAMAL, Zahid; KHAN, Iqbal. The Role of Advertising in Global Integrated Marketing Communications. Journal of Policy Options, [S. l.], v. 7, n. 3, p. 47–53, 2024. Disponível em: https://resdo.khanammad.com/index.php/jpo/article/view/382.. Acesso em: 29 oct. 2025.